ICEVE 2016 (International Conference & Exhibition on Visual Entertainment) is an industry exhibition platform. It is essential to all video content producers in China because we not only devote ourselves to guiding and focusing participants towards future opportunities, but we also aim to address the challenges faced in the industry; and furthermore, we try to inspire artist's innovative thinking so that they may take their work up to a higher level. The conference has also been developed into a service platform to provide opportunities for acquisition of up-to-date information, technical exchange, and product trade for more than the 5,000 film and TV content providers who have attended since its foundation in 2011.

AIS China 2016 is composed of these main events: Beijing Conference on Visual Entertainment,Beijing Exhibition on Visual Entertainment Production Technology, the Award Ceremony on Visual Entertainment of the 4th China Society of Motion Picture and Television Engineers (CSMPTE), Visual Entertainment Workshop and more to be announced soon.

2011

The Forum, cofounded by Beijing Film Academy and CSMPTE, closely follows its predecessor - the Technical Seminar of International 3D Film and Television Production.  The forum shall be held at the Beijing Film Academy between the end of November and early December annually.


1500+

We estimate that over 1,500 professionals will attend ICEVE 2016, including the experts and corporate executives coming from film and television, IT, photo electricity and related fields.

 

1000+

Over 1,000 square meters will be used for holding the technology exhibition on making visual entertainment content, while more than 3,000 audiences members will attend the Exhibition.

Theme


  • High Quality Film Imaging


  • Workflow Innovation


  • VR/AR Content Production


  • Future Visual Entertainment


The Beijing International Conference on Visual Entertainment concentrates on content produced using cutting-edge TV and film technology, and we focus on the discussions related to high quality visual entertainment, advanced processes, VR/AR content production and future visual entertainment.

We seek to bring a brand new cohesion of disciplines to academia. The Forum will welcome many honored guests from many backgrounds from all around the world to discuss and collaborate their fields of study. 

Wednesday, Nov 30th,2016  
Time
Topic
09:00-09:30
Check-in
09:30-11:00
Conference of the Advanced Imaging Committee of The China Society of Motion Picture and Television Engineers
11:00-12:30
Conference for the Chinese Branch of Advanced Imaging Society
12:30-13:40
Lunch Time
14:00-15:30
Conference for the AICFVE Science and Technology Academic Committee
19:00-21:00
Conference of the AICFVE International Advisory Committee
Thursday,Dec 1st, 2016
09:30-10:00
Opening Ceremony
10:00-10:30
Ceremony for Chinese Advanced Imaging Award

Forum: High Quality Film Imaging

 Host: Gong Fan, Zhang Xinming
10:30-11:00
Keynote
Speaker

Jim Chabin

President of The Advanced Imaging Society  Presidentof The Virtual Reality Society
Topic
3D,VR,HDR and HFR 2017: Seeing is Believing
11:00-11:20
Speech
Speaker

Yu Jingyi

 Professor at Shanghai Tech University
Topic
Light Field VR Technology: Capture, Processing and Display
11:20-11:50
Speech
Speaker

Demetri Portelli

Stereoscopic Supervisor for Billy Lynn's Long Halftime Walk
Topic
Technological and Artistic Motivations for Creating the World’s First Film Shot and Projected at 120FPS/4K/3D
11:50-12:40
Panel
Moderator
Wang Chunshui
AssociateProfessor at BFA
Participants

Jim Chabin

President of The Advanced Imaging Society  President of The Virtual Reality Society

Demetri Portelli 

Stereoscopic Supervisor for Billy Lynn's Long Halftime Walk

Shao Dan 

Cinematographer, Cinematography Department Teacher of BFA

Aorilige

Dean of Art School, BFA

Liu Gesan

Head of Film & Television Technology Department, BFA

Zhang Jianzhong

Vice President of NVIDIA Group
12:40-14:00
Lunch Time
Forum: Workflow Innovation
Host: Wang Chunshui
14:00-14:30
Keynote
Speaker

Jim Foley

International Adviser of AICFVE, Professor at Georgia Institute of Technology
Topic
How Real is Real Enough?
14:30-15:00
Speech
Speaker

Chris Edwards

VRC Joint Founder, President of The Third Floor
Topic
Previz,Virtual Production & VR
15:00-15:30
Speech
Speaker

John Dietz

Visual Effects Supervisor, Founder of BangBang Pictures
Topic
VFX Production Workflow: China Films, Global Production
15:30-16:00
Speech
Speaker

Kevin Geiger

Distinguished Professor at BFA, Executive Director of International Animation & VR Research Center
Topic
The Art of IndirectionVR Story Telling Principles

16:00-17:00

Panel
Moderator
Chris Edwards
VRC Joint Founder, CEO of The Third Floor


Participants

Jim Foley 

International Adviser of AICFVE, Professor at Georgia Institute of Technology

John Dietz 

Film Visual Effect Specialist, Founder of BangBang Pictures

Kevin Geiger 

Distinguished Professor at BFA, Executive Director of International Animation & VR Research Center

Shao Dan 

Cinematographer, Cinematography Department Teacher of BFA
18:30-21:30
Screening
Friday,Dec 2nd, 2016
Forum: VR/AR Content Production
Host: Wang Chunshui
09:30-10:00
Keynote
Speaker

Scott Ross

International Adviser of AICFVE, Co-founder of Digital Domain, Former General Manager of ILM , Senior Vice President of Lucas Film
Topic
The Transition of Analog to Digital VFX and the Future for Virtual Reality
10:00-10:30
Speech
Speaker
Ludger Pfanz
Professor of Karlsruhe University of Art and Design, BEYOND Art Festival Founder
Topic
Space-Time-Narratives
10:30-11:00
Speech
Speaker

Wang Yongtian

Principal Investigator of AICFVE, Director of Information & Electronics Academic Committee, Beijing Institute of Technology
Topic
Progress on Head Mounted Display Technology for Augmented Reality
11:00-11:20
Speech
Speaker

Zhai Zhenming

Director of Human Interface Laboratory, Sun Yat-sen University
Topic
VR and MovieHow
11:20-11:30
Speech
Speaker

Chris Edwards

VRC Joint Founder, CEO of The Third Floor
Topic
VR Content of VRC

11:30-12:30

Panel
Moderator

Ludger Pfanz
Professor of Karlsruhe University of Art and Design, BEYOND Art Festival Founder

Participants

Scott Ross

International Adviser of AICFVE, Co-founder of Digital Domain, Former General Manager of ILM , Senior Vice President of Lucas Film

Chris Edwards

VRC Joint Founder, CEO of The Third Floor

Wang Yongtian

Principal Investigator of AICFVE, Director of Information & Electronics Academic Committee, Beijing Institute of Technology

Zhai Zhenming

Director of Human Interface Laboratory, Sun Yat-sen University

Xu Yiran 

360 General manager of Game Department

Qiu Chun 

Guest Professor at Sound School, BFA
12:30-14:00
Lunch Time
Forum: Future Visual Entertainment
Host: Gong Fan
14:00-14:30
Keynote
Speaker

Kurt Akeley

International Adviser of AICFVE, CTO of Lytro,  Member of NAE, Co-founder of SGI
Topic
Parallax in Virtual Reality
14:30-15:00
Speech
Speaker

Chen Baoquan

ChiefScientist and Director of the Scientific Committee, AICFVE; Dean of School ofComputer Science & Technology and School of Software, Shandong University
Topic
Reality Capture
15:00-15:30
Speech
Speaker

Roy Taylor

Global Vice President of AMD
Topic
Race to Reality
15:30-16:00
Speech
Speaker

Tong Xin

Principal Researcher of Internet Graphics Group, Microsoft Research Asia
Topic
HighFidelity 3D Acquisition for Everyone
16:00-16:30
AICFVE Partners Signing Ceremony

16:30-17:30

Panel
Moderator
Gong Fan


Participants

Kurt Akeley

International Adviser of AICFVE, CTO of Lytro,  Member of NAE, Co-founder of SGI

Chen Baoquan

ChiefScientist and Director of the Scientific Committee, AICFVE; Dean of School ofComputer Science & Technology and School of Software, Shandong University

Roy Taylor

Global Vice President of AMD

Ludger Pfanz

Professor of Karlsruhe University of Art and Design, BEYOND Art Festival Founder
18:30-21:30
Screening



Time
Information of Speaker’s Company
Theme and Content
Speaker
9:00--12:00 December 3rd
RED DIGITAL CINEMA
Insight into RED
1. Significance of high resolution
2. Large dynamic range
3. Color gamut
4. RED camera 3D and project
5. Exposure
6. Mechanical angle and electronic shutter
7. Dual format recording
Wang Shaofeng  Technology Director, 
RED China
Committed to improving the capability of RED camera users by offering technical consulting and related services to users at home since
 joining RED.
Produced a mobile app named RED Chinese and English Menu to all Chinese users for 
free.
Inventor of Torus SD Shooting.
14:00--17:00 December 3rd
TwirlingVR
Why is Dolby Atmos a standard feature of VR?
1. People may pay less attention to audio, but the               significance of audio has been greatly enhanced in 
   VR video. 
2. Traditional audio technology can hardly meet the
   requirements for audio treatment of VR content.
3. Why Google, Oculus, and Facebook pay so much
   attention to Dolby Atmos? 
4. What kind of audio effect does Dolby Atmos offer? 
   What VR problems does it help to improve? 
5. What mistakes should be avoided if Dolby Atomos is 
   used in VR video?
Sun Xuejing  CEO, TwirlingVR
Doctor, graduated from Northwestern 
University and Peking University.
Rich experience in advanced technology 
research in both China and U.S.
Once worked for Dolby Laboratories, where 
he led a team to develop the next generation 
immersive audio and video technologies. And published nearly 100 patents, patent 
applications or technical articles.


9:00--17:00 December 4t
Beijing Paihua Visual Reality Corporation
How can VR film break the barrier of industrialization? 
Difficulties of and thoughts on the production and 
commercialization of VR in film making combined with 
real experiences. 
1.VR film is still at its early stage. 
What affects the development of VR is content but not 
technology. Technology should serve for content.
2.To industrialize VR, it is productivity that matters 
besides quality.
3.There are similarities between the production of VR 
content in films and that of traditional films. VR film still 
depends on the technology and strength of traditional 
films in short term.
Jiang Hua, graduated from Communication 
University of China with a Master’s degree. 
Currently CEO of Beijing Paihua Visual Reality Corporation.
Around 10-year experiences in TV news 
industry. Once worked for CCTV News Center. One of the earliest professionals that have 
interest in VR industry in media sector.




  • Jim Chabin

    President of The Advanced Imaging Society

    President of The VR Society

  • Jim Foley

    The International Advisor of the High-grade Innovation Center for Future Image

    NAE Member

    Professor of Georgia Tech

  • Tong Xin

    PrincipalResearcher of Internet Graphics Group, Microsoft Research Asia

  • Kurt Akeley

    The International Advisor of the High-grade Innovation Center for Future Image

    NAE Member   Lytro CTO

    The father of the OpenGL

    Co-founder of SGI

  • Chris Edwards

    Founder & CEO of The Third Floor

    Co-founder of VRC


  • Scott Ross

    The International Advisor of the High-grade Innovation Center for Future Image

    CEO of Virtuosity VR

    Co-founder of Digital Domain

    Former of General Manager of ILM , Deputy General Manager of Lucas Film

  • Ludger Pfanz

    Professor of Karlsruhe University of Art and Design

    BEYOND Art Festival Founder


  • John Dietz

    Film Visual Effect Specialist

    Founder of BangBang Pictures


  • Zhai Zhenming

    Director of human computer laboratory, Zhongshan University  

    Professor and doctoral tutor

  • Chen Baoquan

    The Chief scientist of the High-grade Innovation Center for Future Image

    Head of Software College, Shangdong University

    Head of Computer & Science College,Shandong University

  • Wang Yongtian

    The Lab head of the High-grade Innovation Center for Future Image

    Dean of Information & Electronics Divison, Beijing Institute of Technology

  • Yu Jingyi

    Professor at Shanghai Tech University

International  Exhibition on Visual Entertainment

Exhibition Time: Dec 1-2, 2016  

Location: BFA Sound Stage 1

Admission Free!

  • 3,000 +

                Viewers

  • 1,000+

         Exhibition  scale

  • 20+

              Production

              enterprise

Media


Organization structure


Organizers

Beijing Film Academy

China Society of Motion Picture and Television Engineers

Cooperative unit

Advanced Imaging Society

VR SOCIETY

Undertakers

Advanced Innovation Center for Future Visual Entertainment 

Advanced Imaging Profession Committee Of China Society of Motion Picture and Television Engineers 

Co-organizer

AMD